Social Media Desperado October 27, 2011Posted by christinapappas in Social Media, Strategy.
Recently I sent out a tweet saying that I needed to catch-up on my follow backs. As you know, and can easily see from looking at my profile, I don’t follow everyone back. The reason? I don’t believe in following you just because you followed me. So, last week as I sent this tweet stating my intents and then proceeded to check out the list of people following me and followed a few back, I received this tweet not too long afterwards(name has been removed to protect the innocent) :
“Hey Christina…OK, so I guess maybe I qualify then for a follow back? :-)”
Seriously? Ok, maybe they were trying to lighten up the tweet with that smiley face but I decided to take a look at their profile more closely and see what they were tweeting about. I couldn’t believe what I saw. Here is a sample (again, all names have been removed and I promise this is spot-on true!):
“Amy, let’s connect so we can chat digital…connect back?”
“Don’t let me down…follow back”
“You’re awesome for following back, maybe you can connect with me on Facebook too?”
“Thanks for follow. Right back at you ;)”
“I’m still hoping you will follow me back, why not??? Maybe today’s the day J”
“Follow us back and on FB too and tell your friends in the biz”
I’ll stop there because not only was I appalled to see this (yet mildly addicted to reading the entire stream), I think you get the point.
We have got to stop this obsession with numbers. Did you see the recent post at The Sales Lion that talked about 10K comments on his blog and zero $$ in the bank as a result? So why is this tweeter begging everyone to follow them back? What is the intent of this? What will more followers do for him and his ‘biz’?
Auto-DMs are a major turn-off for me. In fact, if I follow you and get an auto-DM, you can guarantee I will auto-unfollow (has someone built a tool that does this automatically yet?!?). But, the thing with auto-DMs, is they have some kind of goal. They usually point me to a piece of content or a website that I may be interested in. One would have to assume I am interested in the person if I am following them right? So whats the harm in introducing me to their blog just in case I didn’t know they had one?
Now, asking for a follow and then following up on everyone who hasn’t followed back on the other hand seems to be a tremendous waste of time. What is the point!?!?
I don’t get it. Do you?