About the Content Cocktail
We all know what makes up a great cocktail even though we may not necessarily be able to mix it ourselves. It has flavor, it has punch (the kind that makes you say yum or ah, not the red colored stuff – well not in all cases), it makes you want another and, most importantly, you want to tell everyone about it. Now how about if your content had the same effect? That is exactly what this blog is all about. And its a mish-mash of how to use your content to support lead generation, nurturing campaigns, PPC, social media and overall communications. So, read the posts and subscribe if you like it, follow me on Twitter @c_pappas and share your thoughts in the comments section.