What Is Your Blogger Voice Saying About You? October 31, 2011Posted by christinapappas in Blogging.
Tags: blogger voice, personal branding
We have all heard the term ‘blogger voice.’ In fact, some of us are still trying to find ours, some have embraced theirs and some are simply replicating others who have paved a path to success. But I wonder if our voice is truly carrying who we are or are we portraying a more reserved, polished version of ourselves for the outside world for the sake of appearing ‘professional’?
I am in the ‘still trying to find it’ bucket amongst many others. People have told me that I have found my voice and this blog speaks to that but I cannot help questioning myself sometimes (you do that too, right?). Then this week I saw Chris Brogan send a tweet asking if anyone would take business advice from someone that used the acronym ‘lol’. I was slightly taken aback because I use lol – a lot. LOL. And never thought anything of it.
A Proper Excuse Not to Blog October 19, 2011Posted by christinapappas in Blogging, Marketing.
Yesterday Chris Brogan posted a blog that excused all excuses when it came to not being able to find the time to blog. But my mind was racing after I read it because I have recently been struggling with finding the time to blog. It’s not that I don’t want to blog or that I lack topics to write on, but that I genuinely don’t have the time.
I started thinking of Chris vs. Christina (aka me). He is a man and I am a woman. Does that presume that I have some responsibilities that he may or may not have? I am expected to cook dinner when I get home. I spend my Sundays doing laundry – at the Laundromat and I have a full-time job that has nothing to do with this blog. Now I’m not going to make any full-blown assumptions about Chris and how he spends his time (cough Ragu cough), but I feel as though he has more opportunity than someone like me to write for his blog.
If you own your own business (which I know is a LOT of work) but does that give you more opportunity or more flexibility with your schedule giving you time to write? What about if you are single – like me- and are doing everything on your own? Do you genuinely have less time than someone who is married or has a supportive partner?
So, is there a proper excuse not to blog?
Is Blogging Going the Way of the Buffalo? October 13, 2011Posted by christinapappas in Blogging.
I’m going to do something unusual today but it’s something I always wanted to do; talk about my dreams. And not the kind of dreams as in ‘when I grow up I am going to live in a house by the sea and be the vice president of marketing at a successful company’ but the ‘I just woke up and what the hell was that dream all about’ kind.
If you know me in my personal life or have ever worked with me in an office, you know I dream A LOT. I know we all dream, but I remember at least 3 dreams everyday from the night before. And yes I dream about work (although I am told this is not a good thing) and I dream about my pets and my family and out of character who knows how my mind comes up with this stuff things. But last night I had this dream about the end of blogging. Here is how it went (and sorry it’s so short but that’s how dreams are sometimes):
Building a Beautiful Backend October 3, 2011Posted by christinapappas in Blogging, Strategy.
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We talk a lot about starting a blog, choosing a topic, setting a schedule, attracting readers, building community and staying motivated to keep doing it but I hardly ever see anyone talk about actually building the blog. As in picking out a theme, a color scheme, fonts, a banner image, and even pics of yourself as the author (if you choose). This is what I call the backend (ya that kind, not the other kind).
This is the stuff that’s the hardest for me to do.
Don’t Niche Your Audiences Options September 19, 2011Posted by christinapappas in Blogging, Content Marketing.
I get extremely frustrated every time I find or land on a blog that I want to subscribe to and don’t see an option to sign-up via email. Personally, I have tried RSS and unless I set a daily reminder to check it, I don’t so email works for me. I can read blogs via email on my iPhone, I can flag the ones I want to read or respond to and come back later and I can sort everything by blog. I know I can do all this on RSS although I am not sure about the flagging one, but I don’t like it.
After asking a few bloggers why I cannot subscribe via email, their response was that the option was there and I probably didn’t see it. Guess what?
Minding Your PSA September 7, 2011Posted by christinapappas in Blogging, Content Marketing, Strategy.
A common question I see asked over and over in the LinkedIn groups I participate is ‘I am going to start a blog and I am not really sure how to start. Help.’ I totally applaud these professionals who see that there is value in building blog content while at the same time questioning their intentions. What I mean is that many of us say we want to start a blog because we see other people doing it or hear about other people doing it. Just the other day I was speaking to my neighbor and she asked ‘what exactly do you do anyways’ to which I replied ‘I am a marketer who focuses on inbound marketing to drive traffic by creating content which includes writing for the corporate blog.’ Her response? ‘You blog? That’s so cool.’
In one discussion, I came across this response from Tess Robinson who shared:
We all experience brain freeze, writer’s block, idea amnesia or whatever else you want to call it but we know we have to write something. Our audience is relying on us, waiting for the post to appear and we have nothing to write about. While I use the ‘traditional’ forms of inspiration like looking at LinkedIn discussions, trending topics on Twitter, other blogger’s content, Google Alerts and news sites like Mashable and Techcrunch, here are 5 more unusual places you may find some inspiration when you are just simply stuck.
If You Can Talk, You Can Blog July 5, 2011Posted by christinapappas in Blogging.
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How many times have you heard this; I don’t know how to blog? Probably more times than you care to count. A few weeks ago I attended a live #BlogChat hosted by Mack Collier. One of the participants asked ‘what if you don’t know how to blog?’ My answer to him was ‘if you can talk, you can blog.’ Has anyone considered answering the question this way before? I continued by adding ‘do you have conversations? Answer questions people ask? Ask questions of others?’ Then, why can’t you blog about it?