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Fair Weather Political Supporters and Brand Fans September 14, 2011

Posted by christinapappas in Branding, Consumer Marketing.

deserted sidewalk

We have been having a bit of weather in Massachusetts over the past couple of weeks and in the meantime, local elections are coming up in my town. Why am I mentioning this? Well, I noticed something about the so-called political ‘fans’ and supporters; they don’t come out when it rains. Fair weather, sun, clouds, whatever, they are there adorning every street corner waving with one handle and holding their candidates sign in the other. But when it rains? Those curbs are a desolate land of nothingness.

I honestly hadn’t considered it before but it got me thinking about our so-called fans online. Is there such a thing as a true online fan/friend? Or are we here for a purpose when it’s convenient for us to do so and when it rains, well, we will just stay home?


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