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Lead Nurturing 101: Start Where They Started August 15, 2011

Posted by christinapappas in Content Marketing, Lead Nurturing.
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Starting Line

Interesting question came up while I was working at a company. They wanted to re-structure the lead nurturing programs but could only do so much based on the resources and the limitations of the software. The choice was between nurturing prospects with content that was relevant to what they originally download OR nurturing prospects with content based on who they were and what type of company they worked for.

When it comes to lead nurturing, do you want to nurture based on what the prospect downloaded or based on who the prospect is?

I see positives and negatives for both sides but if I had to choose, I would nurture based on their original query and here is why.

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