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‘Being Contagious’ As a Good Thing October 24, 2011

Posted by christinapappas in Content Marketing, Marketing, Strategy.


It was clear from the title of the book that Dan Zarrella is not a fan of the term ‘viral marketing’ but the further I got into “Zarrella’s Hierarchy of Contagiousness”, I was less convinced. I don’t think it’s the term itself but what is implied by it.

For example, it’s a joke amongst marketers (right?) to be in a room with senior executives and hear one of them say ‘why don’t we make something go viral?’ What does that mean anyways?

As a whole, we know it means that the content is spreadable; people want to pass it along because they either



A Proper Excuse Not to Blog October 19, 2011

Posted by christinapappas in Blogging, Marketing.

Yesterday Chris Brogan posted a blog that excused all excuses when it came to not being able to find the time to blog. But my mind was racing after I read it because I have recently been struggling with finding the time to blog. It’s not that I don’t want to blog or that I lack topics to write on, but that I genuinely don’t have the time.

I started thinking of Chris vs. Christina (aka me). He is a man and I am a woman. Does that presume that I have some responsibilities that he may or may not have? I am expected to cook dinner when I get home. I spend my Sundays doing laundry – at the Laundromat and I have a full-time job that has nothing to do with this blog. Now I’m not going to make any full-blown assumptions about Chris and how he spends his time (cough Ragu cough), but I feel as though he has more opportunity than someone like me to write for his blog.

If you own your own business (which I know is a LOT of work) but does that give you more opportunity or more flexibility with your schedule giving you time to write? What about if you are single – like me- and are doing everything on your own? Do you genuinely have less time than someone who is married or has a supportive partner?

So, is there a proper excuse not to blog?


Red Pens, Invisible Budgets and Knowing Who You Want to Become October 17, 2011

Posted by christinapappas in Marketing, Strategy.

While I was growing up I often said to myself or anyone else listening ‘I am going to be the coolest mom ever and let me kids do and say whatever they want’. This usually came after I was either a) grounded, b) not allowed to do something or go somewhere or c) totally mortified by something my parents did, said, wore or drove. Every felt like that as a kid? So why am I telling you this? Well, I started thinking lately about the types of people I have worked for and the types of companies I have worked in and found myself thinking ‘I am going to be the coolest boss at the coolest company ever’ and couldn’t help but recall my childhood fantasies of being a ‘cool mom.’

I’ve had tons of bosses (perhaps in another post Ill delight you with all the various jobs I have held in my lifetime) but there are a couple that really stuck out as the ones that I will ultimately learn from in the way that I ‘don’t want to try that with my team’.


The Best Conversation I Had All Day October 5, 2011

Posted by christinapappas in Lead Generation, Marketing, Strategy.

Was with someone on my sales team.

Now I have heard about the age-old battle between sales and marketing. That he-said she-said BS (to put it bluntly). They aren’t calling the leads we gave them, they’re giving us crappy leads…blah blah blah. Truth is we need each other more than we realize.

As a marketer, I am not typically on the phone making calls into the leads I am generating or the leads that come in through our website. I have no idea what that conversation looks and sounds like.

Unless I ask.


WHERE is Where I am September 12, 2011

Posted by christinapappas in Marketing.

As many of you know, I spent my summer of 2011 diligently looking for a new job and just recently I found one. I had the greatest fortune of choosing from 3 different offers and after working in my new position for two weeks now, I feel I made a really great decision.

So without further ado for those of you who don’t already know… Here it is! The official announcement! Drumroll…tatatatatatata…I am the new Merchant Services Marketing Manager for WHERE.


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