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Over the last few years, the overlap between marketing and PR has become almost translucent. PR agencies are now running social media campaigns for their clients, writing blog posts, coordinating research studies and designing infographics. Heck, the last PR agency I worked with even had a photographer on staff that took all the headshots of our executive team. Why the change from clip books, media mentions and TV interviews to content and social media?
I hadn’t considered up until a few years ago how important content was to a company’s PR strategy. I mean, I knew that content helped support thought-leadership and gave the company a tool agnostic voice in the industry, but helping PR to get media placement and establish relationships with media contacts and bloggers? Not so much.