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Social Media Desperado October 27, 2011

Posted by christinapappas in Social Media, Strategy.

Recently I sent out a tweet saying that I needed to catch-up on my follow backs. As you know, and can easily see from looking at my profile, I don’t follow everyone back. The reason? I don’t believe in following you just because you followed me. So, last week as I sent this tweet stating my intents and then proceeded to check out the list of people following me and followed a few back, I received this tweet not too long afterwards(name has been removed to protect the innocent) :

“Hey Christina…OK, so I guess maybe I qualify then for a follow back? :-)”

Seriously? Ok, maybe they were trying to lighten up the tweet with that smiley face but I decided to take a look at their profile more closely and see what they were tweeting about. I couldn’t believe what I saw. Here is a sample (again, all names have been removed and I promise this is spot-on true!):



Participation, Lead Generation and Communities September 21, 2011

Posted by christinapappas in Lead Generation, Social Media.
1 comment so far

LinkedIn was my first professional social network and MySpace was my first personal social network. While I am actively on Twitter now and only use Facebook to get in touch with people on occasion (like messaging my cousin this morning to call me), I have found that LinkedIn is not only a great tool to connect with my network but I also have the opportunity to collaborate in an open setting (group discussions) with other thought-minded individuals who may or may not be connected to me – yet.

Both Quora & Yahoo!Answers similar online vehicles to either ask questions or respond to questions, but I find both sites lacking in regards to linking that conversation to the ability to continue the relationship after the question has been asked and answered.


Contrarians Are Welcome Here September 5, 2011

Posted by christinapappas in Blogging, Social Media.

M. Chatterly Sculpture - AgainstTheCrowd

The topic of the #SM Tweetchat, this week hosted by Peg Fitzpatrick, discussed dealing with the art of negativity in social media. More specifically about the role that trolls and contrarians play in relation to.

Now I am no fan of trolls and have little time to pay attention to them, fuel their fire or give them any type of satisfaction so I am going to focus on my admiration for contrarians today. Yes, you heard me, admiration!


Chances Are, You Have Already Been Gamed August 10, 2011

Posted by christinapappas in Consumer Marketing, Social Media.

I was starting to wonder why people were connecting gaming with content and engagement. What the heck does giving out Farmville credits have to do with a brand’s content? Then it hit me. We have been getting gamed all along; we just didn’t have a really cool industry buzzword like gamification to call it.

Remember that episode of Seinfeld when Elaine is consuming sandwiches from a certain sub shop just to get another punch in her card that would eventually lead to a free sandwich? In fact she lost the card somewhere during the episode and someone offered to make her a sandwich and she refused saying that she only wanted one from that deli so she could get her free one. That’s a form of gamification.


How Much Do You Produce? August 2, 2011

Posted by christinapappas in Blogging, Social Media.

 I attended HubSpot’s first annual user conference HUG last year which was the first time I saw this graph:

At the time, I had just started with a new company and was the first time I was solely responsible for a corporate blog. I had walked into the company stating ‘we need to blog everyday to be effective and we cannot miss one single day.’ Turns out I was right and wrong.


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