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Social Media Desperado October 27, 2011

Posted by christinapappas in Social Media, Strategy.
9 comments

Recently I sent out a tweet saying that I needed to catch-up on my follow backs. As you know, and can easily see from looking at my profile, I don’t follow everyone back. The reason? I don’t believe in following you just because you followed me. So, last week as I sent this tweet stating my intents and then proceeded to check out the list of people following me and followed a few back, I received this tweet not too long afterwards(name has been removed to protect the innocent) :

“Hey Christina…OK, so I guess maybe I qualify then for a follow back? :-)”

Seriously? Ok, maybe they were trying to lighten up the tweet with that smiley face but I decided to take a look at their profile more closely and see what they were tweeting about. I couldn’t believe what I saw. Here is a sample (again, all names have been removed and I promise this is spot-on true!):

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Participation, Lead Generation and Communities September 21, 2011

Posted by christinapappas in Lead Generation, Social Media.
1 comment so far

LinkedIn was my first professional social network and MySpace was my first personal social network. While I am actively on Twitter now and only use Facebook to get in touch with people on occasion (like messaging my cousin this morning to call me), I have found that LinkedIn is not only a great tool to connect with my network but I also have the opportunity to collaborate in an open setting (group discussions) with other thought-minded individuals who may or may not be connected to me – yet.

Both Quora & Yahoo!Answers similar online vehicles to either ask questions or respond to questions, but I find both sites lacking in regards to linking that conversation to the ability to continue the relationship after the question has been asked and answered.

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Contrarians Are Welcome Here September 5, 2011

Posted by christinapappas in Blogging, Social Media.
3 comments

M. Chatterly Sculpture - AgainstTheCrowd

The topic of the #SM Tweetchat, this week hosted by Peg Fitzpatrick, discussed dealing with the art of negativity in social media. More specifically about the role that trolls and contrarians play in relation to.

Now I am no fan of trolls and have little time to pay attention to them, fuel their fire or give them any type of satisfaction so I am going to focus on my admiration for contrarians today. Yes, you heard me, admiration!

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Chances Are, You Have Already Been Gamed August 10, 2011

Posted by christinapappas in Consumer Marketing, Social Media.
11 comments

I was starting to wonder why people were connecting gaming with content and engagement. What the heck does giving out Farmville credits have to do with a brand’s content? Then it hit me. We have been getting gamed all along; we just didn’t have a really cool industry buzzword like gamification to call it.

Remember that episode of Seinfeld when Elaine is consuming sandwiches from a certain sub shop just to get another punch in her card that would eventually lead to a free sandwich? In fact she lost the card somewhere during the episode and someone offered to make her a sandwich and she refused saying that she only wanted one from that deli so she could get her free one. That’s a form of gamification.

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How Much Do You Produce? August 2, 2011

Posted by christinapappas in Blogging, Social Media.
12 comments

 I attended HubSpot’s first annual user conference HUG last year which was the first time I saw this graph:

At the time, I had just started with a new company and was the first time I was solely responsible for a corporate blog. I had walked into the company stating ‘we need to blog everyday to be effective and we cannot miss one single day.’ Turns out I was right and wrong.

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